Job description
Responsibilities
Collaborating closely with the paid media team to conceptualize and create digital ad campaigns with a primary focus on Meta Ads (Facebook/Instagram), while also incorporating strategies for Google Ads.
Developing strategic plans for advertising campaigns, including defining objectives, target audiences, messaging, and creative concepts.
Conducting thorough market research to identify trends, consumer behaviors, and competitor strategies to inform ad campaigns.
Transforming concepts into compelling copy and visual designs that resonate with the target audience.
Overseeing the creation of ad content, including copywriting, graphic design, and other creative elements.
Working closely with clients to understand their vision and deliver designs that exceed expectations.
Utilizing Adobe Suite and Figma to create visually engaging ads that align with marketing objectives.
Staying up-to-date with industry trends and best practices to continuously improve ad designs.
Skills
- technical
- time management
- effective communication