Job description

Spartan’s marketing efforts are based on strategy, research, deliberate segmentation & targeting, constant refinement and no hard sales. This means that the marketing department requires an individual who is a critical thinker, with technical empathy and is techno savvy [as Spartan uses numerous marketing platforms and marketing software tools. As a Marketing Coordinator you will be responsible for creating and implementing marketing strategies and plans.

Responsibilities

Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.
Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
Drive go-to market efforts of tailored products
Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatherings
Internal communications

Skills

technical
time management
effective communication